Naomi Campbell on Empowering the Next Generation and Redefining Success

Naomi Campbell has been a trailblazer for decades, but her current mission transcends modeling. In her partnership with Hugo Boss, Campbell embodies the brand’s mantra, “Be Your Own BOSS,” a philosophy she lives by in her personal and professional life. Through her work, Campbell emphasizes the importance of empowerment, individuality, and the pursuit of one’s unique path.

Campbell’s collaboration with Hugo Boss began in 2022, marking a new chapter in her career. As a brand ambassador, she has played a pivotal role in shaping campaigns that celebrate authenticity and self-expression. Her latest contribution, the Naomi x Boss collection, reflects her dynamic personality and lifestyle, featuring versatile pieces designed for travel and comfort. “It’s about creating something that feels true to me,” Campbell explains. “I want people to feel empowered when they wear it.”

However, Campbell’s impact goes beyond designing clothes. Her work with Boss aligns with her mission to uplift the next generation of creatives. She frequently collaborates with young influencers and models, offering mentorship and opportunities to those entering the industry. “I’m always observing,” she says. “I love how Gen Z expresses themselves—they inspire me with their confidence and creativity.”

For Campbell, empowerment also means challenging conventional metrics of success. In an era where social media often dictates visibility, she reminds her mentees that follower counts don’t define talent or worth. “It doesn’t mean you can’t do your job well if your numbers aren’t high,” she asserts. “Real success comes from the impact you make and the quality of your work.”

Through her initiative, Emerge, Campbell demonstrates her commitment to creating pathways for marginalized communities. The program supports emerging designers and artists, giving them access to resources and platforms to showcase their talents. “There’s so much untapped potential in the world,” Campbell says. “It’s my mission to help bring that to light.”

Campbell’s philosophy of self-empowerment is also evident in her approach to motherhood. As a parent, she prioritizes teaching her children the values of hard work, confidence, and kindness. “My kids are my priority,” she says. “I want them to grow up knowing they can achieve anything they set their minds to.”

As the face of Hugo Boss’ #BeYourOwnBoss campaign, Campbell continues to inspire with her message of empowerment. Whether she’s mentoring young talent, designing innovative collections, or breaking barriers in fashion, Campbell proves that being your own boss isn’t just a slogan—it’s a way of life.